In the world of property investment, your rental return is everything. It’s the measure of how much income your investment is generating compared to the property’s value — and when managed well, it can be the difference between a mediocre result and a profitable, long-term asset.
At CY Real Estate, we work closely with investors across all property types and sizes to help them get the most out of their portfolios. Whether you’re just starting out or already own multiple investment properties, increasing your rental income doesn’t have to be expensive or time-consuming.
Here are five practical, cost-effective strategies to help you increase your return in 2025 — without overcapitalising.
1. Refresh the Property with Small Upgrades
First impressions matter. A fresh coat of paint, new blinds, updated cabinet handles, or modern tapware can completely change the feel of a property. These small improvements don’t cost much but can instantly make the space feel newer, more modern, and more appealing to tenants.
For example, repainting the interior in a clean, neutral tone can give your property a fresh, inviting atmosphere — while keeping your expenses low. New lighting fixtures and updated power points also add polish without a major renovation. These minor cosmetic upgrades can help justify a rent increase and keep your property competitive in the local rental market.
2. Add In-Demand Features
Modern renters are looking for convenience and comfort. Adding features like air conditioning, ceiling fans, a dishwasher, or even a security screen can significantly increase the perceived value of your property — and allow you to charge more rent.
Air conditioning, in particular, is one of the most requested features, especially in the warmer months. If you’re targeting working professionals or young families, consider installing reverse-cycle air conditioning or split systems in living areas and bedrooms. The cost of installation can often be recouped in a relatively short time through increased rental income.
High-speed internet access (NBN-ready, for instance) is another desirable feature that renters expect, especially in today’s remote-working climate.
3. Consider Allowing Pets
Pet-friendly properties often rent faster and at higher rates. With many landlords reluctant to allow pets, offering this option can help your property stand out in a competitive market.
You can protect your investment by including clear clauses in the lease about pet care, cleaning requirements, and garden maintenance. Consider charging a slightly higher bond or rent for tenants with pets, and you’ll not only increase your rental income — but also tap into a large and often overlooked tenant pool.
At CY Real Estate, we help our landlords create pet-friendly policies that are fair, secure, and work for everyone involved.
4. Make the Most of Outdoor Spaces
Outdoor areas are a major bonus — but only if they’re functional and well-presented. If your property has a courtyard, balcony, or backyard, invest in making it look clean and low-maintenance. Tidy landscaping, outdoor lighting, and a small patio area with pavers or decking can go a long way.
Renters love the idea of outdoor entertaining spaces — especially in WA’s climate. Adding a shade sail or small pergola can add value and appeal with a relatively modest investment. Tenants may be willing to pay more for a property where they can relax outside or entertain friends comfortably.
5. Review the Rent Regularly — But Strategically
This may sound simple, but many landlords fall behind the market by failing to regularly review rental prices. Your rent should reflect the current value of your property in relation to others in the area — not just what it was worth when the lease began.
We recommend conducting a rent review at least every 6 to 12 months (within the boundaries of your lease agreements and state legislation). Even small increases of $10–$20 per week can add up significantly over the year — and help maintain your investment return in line with market movements.
However, it’s important to balance rental increases with tenant satisfaction and retention. Long-term tenants who pay on time and care for the property are worth holding onto. A small, fair increase is often accepted if tenants feel they’re getting value.
Partner with the Right Property Manager
None of these strategies work in isolation. The best way to sustainably boost your rental return is by partnering with a proactive, experienced property management team that knows your local market.
At CY Real Estate, we’re dedicated to helping our landlords maximise returns while keeping tenants happy and engaged. From conducting rent reviews and managing upgrades to handling tenant communication and marketing, we’re here to help you get the best results — without the stress.
